Dear Shareholders
The Company would like to inform that in year 2021, the Company still faced several challenges caused by the situation of the pandemic of COVID-19 virus since the beginning of the year which has greatly affected to the economy both domestically and globally. This situation caused the Company to spend a lot of effort in management the cash flow, pay attention to the management of the expenses to be in line with the current situation to get through the crisis. As the situation has affected the customers’ behavior to change to “new normal”. However, the Company has adjusted its strategy and its marketing and sale plans to be able to generate the sales to be close to prior one as quickly as possible such as improving the image of the stores under brand Hot Pot, change the image of Daidomon brand to be Korean style which is modern and suitable for the young people and working group, selling frozen products and the Company’s signature sauces as well as selling through delivery channels through partners. In addition, the Company emphasizes to cleanliness and hygiene including the safety inside the store.
The Company has contributed to the society (CSR) by donating drinking water to the community, food box to Bamrasnaradura Institute, Department of Disease Control, Nonthaburi Province, to support the work and create morale for medical personnel who are at high risk to infect the COVID-19 virus from taking care of the patients.
For the year 2022, the Company aims the target to expand Daidomon stores, improve brand image and ready to strongly return to the grilled food market. In order to create the long term brand strength, the Company therefore significantly emphasizes on the branch management especially the customers’ needs (Consumer insight) continuously to reach more target customers and cover all price levels as the Company believes that understanding the customers’ needs will help maintaining the existing customers and also expand to new customer base as well as create opportunities to increase the sales continuously and stably. Moreover, the Company still looking for the business partners to help supporting the existing business.
On behalf of the Board of Directors, we would like to thank the Directors, management, shareholders, financial institutions, customers, business partners and all stakeholders for their trust and confidence in the Company’s potential including all employees who work together in their commitment and dedication to work and are an important force to drive the Company’s business to grow. We would like all of you to believe that the Company will step up to become a leader in the restaurant business according to the goals which set by adhering to the good governance, transparency and preparation of business risk assessment plan. The Company sincerely hopes to earn your trust and support like this forever so that the Company can grow forward in a sustainable way.