Hot Pot Public Company Limited operates business in restaurants, mainly emphasizing on buffet restaurants under "All You Can Eat" concept, consisting of international buffet restaurants serving Suki Shabu, under the brand of "Hot Pot", and buffet restaurants, serving grill and Shabu in Japanese style under the brand of "Daidomon." In addition, a casual dining restaurant under "Signature" serves steak and fusion food in A La Carte type.
In 2015, the company categorized all restaurants into 5 brands as follows.
Hot Pot Inter Buffet
International buffet restaurants serve Ski Shabu and more than 100 items of various styles of international food, including desserts, ice cream, and beverages at Baht 339, 349 and 359 per person (inclusive drinks) and eating time limit for 1 hour and 30 minutes. In some branches, customers can add a roaster for 2 in 1 type of eating, both boiling and grilling, with additional charge of Baht 40 per person.
Hot Pot Buffet Value
Suki Shabu international Buffet and various styles of food, including desserts, ice cream and beverages, focusing on worthiness by cheaper pricing at Baht 319 per person (inclusive beverages) and unlimited eating time (except some branches with eating time limit for 1 hour and 30 minutes)
All stores had been renovated and then rebranded to "Hot Pot Inter Buffet" brand. The renovation and rebranding were completely implemented in 3rd quarter of 2014.
Hot Pot Prestige
A 5 stars international buffet restaurant, with more than 100 menus of various premium international foods, serving on food bars, focusing on luxurious atmosphere and higher market positioning than other brands at Baht 519 per person (inclusive drinks) and eating time limit for 1 hour and 45 minutes.
Only one restaurant under "Hot Pot Prestige" brand located in Central Plaza Bangna has been rebranded to "Hot Pot Inter Buffet" since August 1, 2015.
Hot Pot Suki Shabu
Suki Shabu restaurants in A La Carte type (ordering available foods in menu), roast duck and "specialty formula" delicious sauce in Hot Pot's original style before changing almost all of restaurants to buffet style.
Hot Pot Ramen Buffet
Japanese style ramen restaurant serves in the style of on food bars buffet at Baht 299 per person (exclusive drink) without eating time limit.
The only one store located in Central Plaza Rama 2 was rebranded to "Signature Steak Loft" on December 25, 2014.
Japanese Grilled buffet restaurants serve various additional food menus. The price is Baht 359 per person (inclusive drinks) and eating time limit for 1 hour and 30 minutes, except Center One branch which its buffet price was Baht 319 per person (exclusive beverage) and unlimited eating time since this store has not yet been renovated.
Casual dining restaurants in A La Carte type serve variety of menus of steak, in both grilling and frying styles, all day brunch, fusion food, salad, spaghetti, appetizer, drink and desserts at medium prices.
In addition, the Company also entitled (Franchise) the use for service mark of Hot Pot Buffet Value to a restaurant entrepreneur located in Forum Mall in Chonburi Province. However, the franchise was ended since September 16, 2015 because of its operating loss.
As of December 31, 2015, the total of 143 stores of the Company comprising 125 stores of Hot Pot (categorized into 87 Hot Pot Inter Buffet stores, 36 Hot Pot Inter Buffet with Grill stores and 2 Hot Pot Suki Shabu stores), 10 stores of Daidomon and 8 stores of Signature had been operated.
Almost of branches have been on food bar serving buffet type restaurants, located in Bangkok, vicinity and up-countries, extensively to all national regions by classifying into Bangkok and its vicinity for 64 branches, the central region for 5 branches, the northern region for 21 branches, the eastern region for 19 branches, the northeastern region for 23 branches, the west region for 5 branches and the southern region for 6 branches. Those branches are located in the department stores, modern trades, and shopping centers in order to facilitate the access of target customer groups.
Most of our target customer groups are the group of teenagers, students, working persons and family whose life styles are preferring rapidity, freedom and eating in groups as well as focusing on worthiness. Customers can freely choose the desired foods on food bars, with food variety by themselves.
The factory or central kitchen of the Company, located at Lumlukka District, Pathumthani Province on the area of 13-0-96 rai, has been inspected and certified for production quality standards in food industry, which are GMP (Good Manufacturing Practice) and HACCP (Hazard Analysis and Critical Control Point) issued by Intertek Industry and Certification Services (Thailand) Ltd. The function of the factory is raw material procurement, semi-finished food production e.g. different types of meat balls, stuffed squid, and seasoned pork, etc., and sauce production, which is the major seasoning of Suki Shabu, and delivery to all branch restaurants. The quality of foods, raw materials and food flavors and sauces has been controlled to have the same standard in all branches. New types as well as flavor of food have been developed. Furthermore, several semi-finished food has been developed in order to be prepared easily and have the same standard quality.
The Company's logistic system of raw materials and foods from central factory or central kitchen to restaurant branches across the country by its own transport vehicles can effectively control the quality, freshness, time and cost. In addition, the factory or central kitchen supplies utensils, equipment and kitchen wares to all branch restaurants for our standardization and identity. The factory or central kitchen is also the storage facility for preserving both fresh and dried raw materials, semi-finished foods, ingredient, kitchen appliances and utensils in restaurant, etc. with adequate preparation and reservation plan to meet the requirement of each branch.
The Company controls quality and standard of service in every branch restaurant. The restaurant staffs are on-going trained since they are considered to be essence to produce successful service to satisfy customers' need and retain good relationship with customers to keep them coming back to the restaurants.