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Vision and Mission

Vision

To be one of the leader in restaurant business, and the top of mind of customers, employees and society

Mission

  • Provide service to our customers as important persons and benefactors to build customer satisfaction
  • Focus on selling points of product development and differentiation of service
  • Create returns to shareholders at appropriate level with continuity and sustainability
  • Promote good relationship with community, society, and government
  • Preserve good quality of work life to the Company's employees at all level
Value

C
Customer Focus
Focus on customers
U
Unity
Be one, be united
S
Standard
Consider the standard of service
T
Trust
Work with trust
O
Ownership
Think as an owner
M
Mentor
Have view point of mentoring
E
Ethics
Perform duties with ethic and integrity
R
Recognition
Recognize a good performer